Sync the city: Pickr Developers take on the challange

Sync the city is a fantastic annual event that’s put Norwich on the map and helping build the regions reputation as a thriving tech hub.

It all kicks off today, and we’re delighted to say three of our developers are getting involved in the action!


The event, which has been running since 2014, is a 54-hour start-up challenge which brings together tech talent from across the region. Technology experts, business mentors and budding entrepreneurs come together create a tech-led solutions with the potential to blossom into business – several of which have!

Pickr developers, Max Andreason, Matthew Brookson and Nathan Voller are joining forces with other Norwich developers for a chance to impress the judges and win a £3000 cash prize. They have a few ideas up their sleeve ready for the pitch-but if we told you, we’d have to kill you!

Matt, who won with his team in 2015, describes Sync the City as one of his favourite events of the year. It’s also a great place to network with other technology professionals. “After winning with my team four years ago with the Pantry app, an app designed to make grocery shopping smarter, this will be my fourth time participating. It’s a fantastic experience with the chance to learn new technologies, explore creative ideas and meet new people. It’s actually where I met the connections who introduced me to Pickr!”

It’s Max’s second time participating. “It’s great to get more involved with the larger Norwich tech community as it enables us to spread the word about the cool stuff we’re working on at Pickr. It’s also great to be able to apply the knowledge gained from working at a venture backed start-up to an event where we have the chance to win £3000!”

If, like us, you want to keep up with the action, you can follow @SyncNorwich on Twitter. There’s also an opportunity to get tickets for Saturday’s big finale, where fingers crossed you’ll be seeing one of our guys claim the grand prize!

This is just one example of the exciting opportunities presented by the region’s growing tech scene. If you’d love to get involved in the industry but don’t know where to start, the Norwich Codebar is friendly and supportive environment where you can step into tech. Free monthly mentoring for underrepresented groups hopes to address the diversity challenges currently experience in the industry. Check it out!