On the sofa with Erin Heenan
As a start-up, we’re at the very beginning of our story. In order to grow we need to share that story with the right people. That means our marketing needs to showcase Pickr’s value and validity as an alternative staffing solution.
Community Manager, Erin Heenan, has already worked with some great award-winning tech businesses. She’s using that experience to help Pickr get noticed- this is the start of an industrial staffing revolution!
What does your role as a community manager involve?
As a community manager, I’m responsible for building a community around our product. That means getting our message out to telecoms businesses and the fibre professionals they work with.
From a branding perspective, we’re essentially starting from zero. That was a bit of a daunting thought at first considering I’d never had any telecoms experience, but I think the fact the we’re targeting such a niche sector will help us. There’s already a strong community of telecoms professionals, it’s just about tapping into that network to show them how the Pickr platform delivers real value to businesses and workers.
“There’s already a strong community of telecoms professionals, it’s just about tapping into that network to show how the Pickr platform delivers real value to businesses and workers.”
Day to day that looks like creating content, managing social media, identifying PR opportunities and establishing good working relationships with other businesses operating in our space. We’ve recently attended some great events such as VIAVI’s UK Fibre Networking event.
What are Pickr’s key messages and how do you get them across?
So, as a digital staffing platform Pickr needs to appeal to two sets of people. Telecoms businesses and the workers they need. Both parties need to understand how using Pickr will benefit them.
For businesses, the message is about ease of use. Pickr is a tool that helps you to find the quality and quantity of fibre workers you need, when you need them. There’s no need to rely on slow, expensive agencies because our technology has removed the frustrations associated with finding fibre workers.
“The idea behind the #BalanceforBetter series was to showcase the exciting variety of roles in telecoms and celebrate the amazing women already working in it.”
For workers, that message is how the Pickr platform gives you access to regular flexible fibre work you’re on control of. You can work as little or as much as you want, control your shifts and get paid through the Pickr app. And it’s free of course!
As for getting those messages out there, we’re trying lots of things and seeing what works best. No other digital staffing platform operates in this space so there’s no established right way. I guess we’re pioneers in that sense, you don’t know what will work until you try it! We’re still figuring out the best ways to reach our audiences-so if you’re a telecoms pro who fancies a chat, I’m all ears!
What’s been the biggest highlight working for Pickr so far?
Rightly or wrongly, I love forcing my own agenda on a company blog! I figure if you have a platform you might as well use it, right? In honour of this year’s International Women’s Day, I decided to launch a blog series about gender diversity in the telecoms sector.
There’s some interesting stats on gender disparity in telecoms, a sector which suffers worse than others in terms of female representation and unsuprisingly that gap widens the higher up the ladder you go. I used social media to reach out to women at all stages of their telecoms careers, across a spectrum of roles within the sector.
The idea behind the #BalanceforBetter series was to showcase the exciting variety of roles in telecoms and celebrate the amazing women already working in it. The Q&A series got a great response and I certainly feel like I learnt a lot compiling the responses. The series has even been shortlisted as a finalist in the UK Content Awards so that’s definitely been a career highlight for me!
To see what else Erin’s been up to you can checkout Pickr’s blog or visit our social media channels. If you’re a telecoms professional interested in sharing your insight, Erin would love to hear from you! Feel free to get in touch with her on LinkedIn.